Delta Life Skills

Branding & Website Design

Created with Indalma Creative for the Delta Life Skills Society

When the Delta Life Skills Society approached Indalma, they were looking to refresh the brand of their Delta Life Skills Summer Program. The non-profit offers a unique service: a summer-long day camp with a high staff-participant ratio, following school hours from Monday to Friday, for children and youth with disabilities. The program helps campers learn life skills, from preparing meals, to riding transit or handling money, all while spending time in their community and having fun.

We began the rebrand with a discovery meeting to identify DLS’ challenges and goals, followed by a competitive analysis and moodboards.

The logo design process was guided by asking:
if this brand where a person, what would they be like?

It would be a supportive role model who is fun to spend time with but is still a source of structure and security
After many sketches we settled on a hand-lettered direction for the logo. This led to fast and messy iterations, from which elements were cherry-picked and refined to create the final logo.
Sketches from creating the Delta Life Skills logo. In the logo the words "Life Skills" are hand lettered, and the sketches show many versions of these words.
Bright orange is an important colour to DLS, and was the only element of the old brand that carried over. Knowing that the logo would need to read well on the orange participant t-shirts, a version suited specifically for an orange background was included along with a standard reverse version.
Image shows the new Delta Life Skills logo, including the primary logo and alternatives for darker backgrounds.
Early on we decided the brand would benefit from having a series of icons and patterns, as relying on photography wasn’t realistic, especially with challenges due to Covid. The icons are  inspired by life skills like communication skills, managing emotions, and maintaining relationships. The core six icons can be combined to create a variety of options and meanings. The icons were also used to create patterns, both subtle and busy, to suit a variety of applications.
Image depicting brand icons and patterns created for Delta Life Skills rebrand. The icons are of smiling faces, a waving hand, speech bubble and thought bubble. The patterns combine these elements.Image depicting brand icons and patterns created for Delta Life Skills rebrand. The icons are of smiling faces, a waving hand, speech bubble and thought bubble. The patterns combine these elements.Image depicting brand icons and patterns created for Delta Life Skills rebrand. The icons are of smiling faces, a waving hand, speech bubble and thought bubble. The patterns combine these elements.

Business Cards & Parent Handbook

Following the logo a variety of materials needed to be created, including a standard business card for staff and volunteer board members, a letterhead, fill-able registration forms, an employee manual, and a parent handbook. The handbook and manual were created to live on the DLS website as PDFs, and cover important information on camp protocols.
Image of Delta Life Skills business cards. One side shows the logo, with contact info on the other side.
Image shows a page of the Delta Life Skills Parent Handbook.
Image shows the cover of the Delta Life Skills Parent Handbook.
Image shows a page of the Delta Life Skills Parent Handbook.
Image shows a page of the Delta Life Skills Parent Handbook.
Image shows a page of the Delta Life Skills Parent Handbook.
Image shows a page of the Delta Life Skills Parent Handbook.
Image shows a page of the Delta Life Skills Parent Handbook.

Website Design & Development

The Delta Life Skills website is a key place for all the information about the Summer Program, from instructions on how to register, ways to donate, hiring information, and more. I designed and developed this website on Wordpress, resulting in a welcoming, fully updated site with all new content.
Image of a screenshot (from a desktop computer) of the Delta Life Skills website How To Apply page.Image of a screenshot (from a desktop computer) of the Delta Life Skills website home page.Image of a screenshot (from a desktop computer) of the Delta Life Skills website Ways to Donate page.Image of a screenshot (from a desktop computer) of the Delta Life Skills website about us page.Image of a screenshot (from a desktop computer) of the Delta Life Skills website Our Board page.