Batch Food

Store Signage & Website Design

Created with Indalma Creative for Batch Food

Since 2012, Batch has been delivering healthy fresh and frozen meals to the Lower Mainland, with Indalma working on their brand since the beginning. When Batch bought and absorbed another meal-providing business, their menu expanded and a storefront was inherited. This exciting development meant a lot of new changes for Batch and their customers, as they never had a storefront open to the public before. While at Indalma I worked on new Batch branded signage for the interior and exterior of their new location, and worked with their developer to update their website.

Store Exterior Signage

All photography of the Batch store (interior and exterior) by Tyler Garnham.

The new storefront provided a great opportunity to strengthen the Batch brand, with messaging sharing Batch' values, all with cheerful colours and new playful icons. The exterior needed to clearly let existing and potential customers know what Batch could do for them, whether they were passing directly out front or viewing it from across the parking lot.
Photo of the Batch store exterior with new signage. The green building has new decals on the windows that include food icons, store hours and contact details.

Interior Store Signage

When Batch bought and absorbed another business, they gained a new storefront and inherited their coolers, but also all the existing signage. The Indalma team and I quickly set to work updating these fascias to be on-brand and share Batch values with customers new and old.
Photo of the inside of the Batch store. In the photo two freezers can be seen, full of pre-prepared frozen meals. Above the freezers are newly install fascias that promote Batch.
This feature wall design fully covers the wall behind the checkout counter, sharing food related fun-facts, playful quotes, and recipes:
This image shows the design of a feature wall at the Batch store. This wall is behind the cash register and includes food related quotes, fun facts, illustrations, and recipes.

Website Updates

Along with updates to their new location, the Batch website also needed a refresh. For this project I worked with Batch' existing developer, providing UI design mock-ups for them to implement on the site.

These updates primarily took two forms: updating the menu and creating a system of icons to label different meal categories. At the time, Batch had added many new items to the menu, and the structure needed a big revision. Ultimately we decided to create a mega-menu, giving customers the option to browse broad product categories (ie. fresh or frozen), or to get specific, like by special diet (ie. Keto) or meal type (ie. breakfast).

I also designed a set of icons that Batch could use to label specific products, identifying at a glance if something is fresh or frozen, or if it follows a certain dietary restriction or preference. These icons appear when browsing the menu and on individual product pages; they also can be found on printed materials, including on the store exterior.
Image of two mobile phones and a laptop, all displaying the revised UI design for the menu. A mobile phone and a desktop screenshot of the Batch website, showing how icons for "Frozen", "Fresh" and special diets like "Vegetarian are used on different web pages. These images sit on a blue background.Two screenshots of the Batch website, showing how icons for "Frozen", "Fresh" and special diets like "Vegetarian are used on different web pages. These screenshots show a general menu page and a page for a specific food item. The screenshots sit on a blue background.