Since 2012, Batch has been delivering healthy fresh and frozen meals to the Lower Mainland, with Indalma working on their brand since the beginning. When Batch bought and absorbed another meal-providing business, their menu expanded and a storefront was inherited. This exciting development meant a lot of new changes for Batch and their customers, as they never had a storefront open to the public before. While at Indalma I worked on new Batch branded signage for the interior and exterior of their new location, and worked with their developer to update their website.
All photography of the Batch store (interior and exterior) by Tyler Garnham.
The new storefront provided a great opportunity to strengthen the Batch brand, with messaging sharing Batch' values, all with cheerful colours and new playful icons. The exterior needed to clearly let existing and potential customers know what Batch could do for them, whether they were passing directly out front or viewing it from across the parking lot.
When Batch bought and absorbed another business, they gained a new storefront and inherited their coolers, but also all the existing signage. The Indalma team and I quickly set to work updating these fascias to be on-brand and share Batch values with customers new and old.
Along with updates to their new location, we found Batch's new, bigger menu could benefit from an icon system to help customers navigate their many options. I designed a set of icons that Batch could use to label specific products, identifying at a glance if something is fresh or frozen, or if it follows a certain dietary restriction or preference. Once the icons were ready, I sent UI design mockups to developer show how we wanted them to be used across the site. These final icons appear when browsing the menu and on individual product pages; they also can be found on printed materials, including on the store exterior.